Best Web Hostings Reviews

The Advantages of a SSL Certificates for a Small Business Website?

With increasing Internet penetration and the explosion of social media, small businesses are no longer at a disadvantage. They are able to sell their products and services to customers from all over the globe, target audiences in any segment and region and position themselves for growth. While on-ground infrastructure needs to match to achieve success, the Internet has ensured that small businesses have a new avenue of reliable and affordable marketing. They are able to explain their offerings and are assured of an upward trajectory, provided their strategies are right.

However, the lynchpin for the entire operations is a website and all factors revolve around the same. When visitors come to the website of a small business, they should be able to get an intuitive feel and easily obtain what they are looking for. Further, visitors are looking more from a perspective of data security whenever they engage with any one on the Internet. Hence, the security of a website is a very important factor and visitors must be assured of the same, to retain trust and build a bond.

This is where the role of SSL certificates comes in. The term SSL is expanded to Secured Socket Layer and this certificate is a small data file that digitally binds a cryptographic key to the details of the organization. Organizations need an SSL certificate, in order to initiate a secure session with browsers. After installation, the application protocol changes from HTTP to HTTPS and depending on the browser a padlock or a green bar is displayed.

The key advantages for a small business are

1) SSL is important to drive home business credibility

By proactively installing an SSL certificate, businesses indicate that they care about data security. Installation of an SSL certificate is not an off-the shelf operation. A governing authority performs several checks to authenticate a business before the certificate is issued.

2) Data Integrity

With SSL certification, there is encryption of data, files are prevented from being corrupted when they are being transferred and there is protection from malicious attacks. It is thus assured that information only reaches the intended recipients and that it is not intercepted by any third party.

3) Google supports SSL

SSL certification is one of the parameters considered for Google SEO. About close to 40% of organic listings on the first page of Google are HTTPS. HTTPS is also a signal in Google’s algorithm since 2014.

All of the above will mean increased customer confidence and conversions, which is the sole aim of a business having a website. It is thus a no-brainer that SSL certificates are vital for any small business website.

Nikitha (www.niktha.in) is a leading web development, online marketing and website auditing company in Chennai offering cutting edge services. With deep experience, a passionate team and technology strength, they deliver powerfully transformative solutions and add tangible value to any business.

Article Source: http://EzineArticles.com/10065800

16 thoughts on “The Advantages of a SSL Certificates for a Small Business Website?”

  1. Ahaa, its nice dialogue concerning this piece of writing at this place
    at this weblog, I have read all that, so at this time me
    also commenting at this place.

  2. May I just say what a comfort to find someone who genuinely knows what they are discussing online.
    You defiinitely knoow how to bring an issue to light and
    make it important. More andd more people have to check this out and understand this side of your story.
    I can’t believe you’re not more popular because yoou definitely have the gift.

    webpage

  3. of course like your website however yoou need to test the spelling on several
    of your posts. A number of them aree rife with spelling issues and I iin finding it very bothersome
    to infor tthe truth however I’ll definitely come back again.
    homepage

  4. Nice post. I learn something totally new and
    challenging on blogs I stumbleupon everyday. It’s always helpful to read content from other authors
    and practice a little something from other websites.

  5. What’s Happening i’m new to this, I stumbled upon this I have
    found It absolutely helpful and it has helped me
    out loads. I am hoping to give a contribution & assist other users like its aided me.

    Good job.

  6. Hello there! This is my 1st comment here so I just wanted to give a quick shout out and say I really enjoy reading your articles.
    Can you recommend any other blogs/websites/forums that cover the same topics?
    Thanks a lot!

  7. Appreciating the dedication you put into your website and detailed information you provide.
    It’s awesome to come across a blog every once in a while that isn’t the same old rehashed
    information. Great read! I’ve saved your site and I’m including your RSS feeds to my
    Google account.

  8. Have you ever considered about including a little bit more than just your articles?

    I mean, what you say is valuable and all. However imagine if you added some great visuals or videos to give
    your posts more, “pop”! Your content is excellent but with
    pics and video clips, this website could certainly be
    one of the most beneficial in its niche. Awesome blog!

  9. بازی در دو فاز روز و شب انجام میشه و بسته به تعداد بازيكنان، در چند شبانه روز
    به پايان میرسه. در شب، مافيا يه نفر رو حذف میكنن و در روز،
    شهروندان بايد سعی كنن مافيا رو پيدا كنن و با رأی گيری از بازی حذفش كنن.
    بازيكنان میتونن به هم اتهام بزنن
    و سوالهای مختلفی بپرسن ؛ هنر اینه
    که با یه دفاع جانانه، جهت بحث و فضا رو به سمت هدف خودتون تغییر بدید.
    در واقع اگه فکر میکنید هنرمند، بازیگر یا وکیل خوبی هستید و یا میتونید با زبونتون مار
    رو از سوراخ بکشید بیرون، یا حتی به جزئیات افراد توجه دارید؛ تبریک میگم، در این بازی موفق خواهید بود…

Leave a Comment

Your email address will not be published.